benefits of time lapse tool digital marketing tools blog

What Is E-Commerce Marketing Automation?Įssentially, e-commerce marketing automation allows a business owner or marketer to replace manual marketing tasks with a marketing automation software or tool that can both manage and monitor repetitive workflows. E-commerce marketing automation can leverage customer and product data to create personalized campaigns for online shoppers, which both enhances their experience and drives businesses' top line.

But with the rise in new automated e-commerce technology, many of the labor-intensive processes can now be handed over to technology tools and systems to execute automatically. Traditionally, marketing was a costly and time-consuming affair. So business owners and marketers need to know how to take advantage of emerging e-commerce trends, such as e-commerce marketing automation, to give their online shoppers the best personalized digital experience, and to both build brand loyalty and increase sales.

Global retail e-commerce sales hit $4.9 trillion in 2021 - a figure that’s estimated to rise by 50% over the next four years. Online is now the main method for consumers to buy from brands.

Benefits of time lapse tool digital marketing tools blog